Impact is big. Really big. You just won’t believe how vastly, hugely, mind-bogglingly big it is. I mean, you may think it’s a long way down the road to the chemist, but that’s just peanuts to impact.*

Nah.

Impact is change. Simples. We just want it to be mind-bogglingly and intergalactically big because REF and funders and careers and stuff.  But sometimes we need to just go back to basics and think about what change really means.  And what it means for those our work reaches.

Perhaps we need to stop chasing some fantastical possibility.

Perhaps we need to stop chasing some mythical impact unicorn.

If only someone could write a blog (for NIHR) on that oh no wait I have how handy go look here right now.

Enjoy!

* Kindly borrowed from Douglas Adams. I hope he’d approve